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The summer takeaway price war is getting hotter, but the stock price of takeaway giants is facing a test

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Hello everyone, today XM Foreign Exchange will bring you "[XM Foreign Exchange Market Analysis]: The summer takeaway price war is becoming more popular, but the stock prices of takeaway giants are facing a test." Hope it will be helpful to you! The original content is as follows:

XM Hong Kong Stocks: The summer takeaway price war has become more popular, but the stock prices of takeaway giants are facing a test

XM Hong Kong Stocks: With the arrival of the summer, the price wars of major takeaway platforms have also entered a new stage of thriving. On July 5, Meituan and Ele.me launched large coupons, with discounts such as "16 off for every 16" and "18 off for every 18" and "18 off for every 18", which means that the price war to seize the market with high subsidies has further escalated.

As the upgrade of subsidies brings traffic, major platforms have seen "explosive orders". According to Meituan and Alibaba, Meituan Takeout and Meituan flash purchases had orders of more than 120 million on July 5, while Taobao flash purchases and Ele.me had orders of more than 80 million on the same day. JD.com announced at the end of June that since the official launch of takeaway service on March 1, the platform's daily order volume has exceeded 25 million orders, covering 350 cities across the country, and attracting more than 1.5 million catering stores to settle in.

The takeaway war escalated, and the stock prices of the three giants were urgently under pressure on Monday. Alibaba (09988) once fell 2%; Meituan-W (03690) once fell 4%; JD (09618) once fell 2%. However, the explosive orders have also driven the exposure of more brands. They received assists from takeaway platforms during the peak summer vacation. Tea drinks stocks rose against the market at the beginning of this week, Mixue Group (02097) rose by as much as 7%, while Guming (01364) and Tea Baidao (02555) had an increase of 10% or more.

In the www.xmtraders.competitive environment of the stock market where the incremental peaks, takeaway is regarded as the latest entrance to attract users and traffic, and hopes to drive the coordinated growth of other businesses. However, although price wars, as a phased means of traffic www.xmtraders.competition, can have a short-term stimulus effect, they have always been doubtful for sustainability because their mainRelying on capital investment, some merchants' profits are www.xmtraders.compressed. For example, Taobao's 50 billion subsidy plan drove orders from small and medium-sized merchants by 140% on the first day, and orders soared but average order returns declined. On the consumer side, subsidy orders may cause irrational consumption, difficult to cultivate user stickiness, and may lead to a decline in service quality.

In terms of market share, Meituan currently has a market share of over 70%. With its mature rider network and merchant base, it has obvious advantages in the catering and takeaway field, with Taobao flash purchases of 22.4% and JD.com at 5.4%. Regarding whether the price war that the outside world is concerned about will further escalate, it is expected that it may continue in the short term, but the intensity may gradually weaken. At present, Meituan, Taobao flash sale and JD.com have formed a "Three Kingdoms Kill" pattern. Meituan is mainly to defend market share, Taobao flash sale is to catch up, and JD.com hopes to achieve differentiated www.xmtraders.competition through "free www.xmtraders.commission + rider social security".

In view of the peak of summer takeaway industry, institutional data shows that Meituan has been launching summer promotions in early July in the past five years, and subsidies from the above platforms are expected to continue to follow up. The craze for users to influx will not dissipate for the time being. The takeaway market is expected to continue to break through the peak, and the new tea beverage sector can continue to benefit. However, for food delivery platforms, Meituan needs to solve the problem of technical shortcomings, Taobao flash sale relies on Alibaba's ecological integration, and JD.com needs to prove the feasibility of its scale of differentiated models. If the price war continues to intensify, the intervention from regulators may also accelerate the transformation of the industry. So seeing that since the price war, the stock prices of major platforms have actually been weak in fluctuations. Meituan's stock price has fallen 20% since its high in June and is currently close to its low since September last year. Pay attention to the possibility of continuing to try below HK$110.

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The above content is all about "[XM Foreign Exchange Market Analysis]: The summer takeaway price war is further hot, but the stock prices of takeaway giants are facing tests". It is carefully www.xmtraders.compiled and edited by the editor of XM Foreign Exchange. I hope it will be helpful to your transactions! Thanks for the support!

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The summer takeaway price war is getting hotter, but the stock price of takeaway giants is facing a test

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Trusted by over 15 Million Traders

The Most Awarded Brokerfor a Reason

Easy Access to 1,400+ Global Assets

XM Forex Trading Platform

CATEGORIES

News

market analysis

The summer takeaway price war is getting hotter, but the stock price of takeaway giants is facing a test

Related News

The Most Awarded Broker
for a Reason